The benefits of shopping small are twofold: you get to help out small businesses in a time when they need it most and you get unique items you can’t find anywhere else. A good gift is memorable, and if you get your loved one something they’ve seen a million times before it’ll be less impactful. But if you get something from a small business that no else has, it’s much more personal and meaningful for them.
I suggest looking for really unique, handmade jewelry and art from small businesses. But if you know your loved one likes other things, like cooking or gardening, look for items related to their interests.