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Blackout Day 2020

(Photo above via Calvin Martyr)

Recently, the social media movement Blackout Day 2020 has been gaining traction. Instagram currently has over one million posts using #blackoutday2020.

Hip-hop artist Calvin Martyr began the movement with an IGTV video on May 7, preceding the murder of George Floyd on May 25. Martyr calls for July 7 to be a “day of solidarity where not one black person in America spends a dollar.” He clarifies that this includes anyone of a racial minority group. The goal of the demonstration is to show how much economic power people of color, Black people in particular, have. He cites the $3.9 trillion figure that minority markets have, exemplifying the potential for extensive influence from a day of boycotting businesses.

Along with the Instagram video, Martyr launched the campaign on multiple platforms. He has made many YouTube videos, but the most active platform is his Blackout Coalition Facebook group. The group now has over 1.7 million members.

Since posting, other prominent celebrities and organizations have encouraged their followers to participate. T.I. and Juicy J are among those who have posted in support of the movement. One United Bank, the largest Black-owned bank in the U.S., has also been outspoken about its support for Blackout Day.

If you want to participate in the boycott, abstain from purchasing anything on July 7. Many of the Blackout Day 2020 posts encourage people to plan ahead by buying groceries or other essentials beforehand to ensure that they can take part. However, if you must buy something, Martyr notes that it should be from a Black-owned business.

To learn more, you can visit the Blackout Day website or The Blackout Coalition.

  • How will you celebrate Blackout Day

    • By not buying anything on July 7
    • By patronizing Black businesses
    • By sharing about it on social media


Written by Abby Sacks

Student at the University of Virginia studying Psychology and Media Studies. When not writing or hanging out with my cat, can be found watching too much bad TV and being too old for TikTok but enjoying it anyway.

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